Producers Mouse and BJ understudy Mannie Fresh with Delta bass-bounce and zydeco flourishes. They could give a collective fuck when it comes to courting HOT 97 and MTV. They keep their producers in-house and overworked. They keep their shows rowdy, packed, and staged in B-list cities and backwater towns no one at Clear Channel could find with a GPS. In an age where a respected Def Jam lieutenant (that'd be Freeway) can barely lift a glossy, sturdy soul-rap album past 100,000 units, Trill's Standard Oil/Cash Money/Apple vertical integration has let Lil' Boosie, Webbie, and the label's comparatively forgettable posse albums routinely flirt with gold plaques. Baton Rouge's Trill Entertainment clearly has their heroes- UGK, Trick Daddy, Scarface- but more important than that, they've got models: business models.
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